Welcome to Hiro, a trusted name in creating brands you love and products that work. We are an Australian leader in the manufacture and distribution of premium personal care, cosmetics, cosmeceuticals, and household cleaning products. Our mission is simple: to create effective, everyday products that are better for you and better for the planet.
We take pride in our commitment to sustainability, using natural ingredients, and developing innovative solutions that reduce our environmental impact. From recycling initiatives to eco-friendly production, everything we do is designed to make consuming “good” easy.
Our Brands
At Hiro, we offer a broad portfolio of trusted brands across multiple categories, including skincare, sun care, personal care, household cleaning, and more. Our popular brands include Organic Choice, Aware Sensitive, Orange Power, MUD, Ulta3, Billie Goat, Trix, and Actizyme. These are just a few of the household names that consumers rely on every day to care for themselves, their families, and their homes.
Sustainability and Innovation
We believe that everyday products should do more than just meet your needs – they should also reflect your values. That’s why we’re committed to developing products that are as good for the environment as they are for you. Whether it’s through natural ingredients or recyclable packaging, we’re always looking for ways to innovate and improve.
As a certified TGA, Halal, and Cosmetic GMP (ISO22716) manufacturer, we hold ourselves to the highest standards in quality and sustainability.
Manufacturing Excellence
Our state-of-the-art production facility in Melbourne is designed for flexibility and growth. With 40 production lines and a dedicated TGA clean room, we have the capacity to manufacture a wide range of products, including custom formulations for contract manufacturing. We partner with like-minded companies and retailers to deliver private label products and exclusive distributor brands.
National Reach, Local Impact
Hiro products are found in supermarkets, pharmacies, and retail stores across Australia and New Zealand. With a network of over 7,000 retail locations, including partners like Woolworths, Coles, Chemist Warehouse, and Priceline, we ensure that our products are easily accessible to consumers everywhere. Our dedicated sales and distribution teams support our retail partners, making sure our products reach you whenever and wherever you need them.
Our Story
Hiro was born from the merger of two established Australian companies – Aware Environmental Ltd. and The Heat Group – in 2022. Together, we combine decades of expertise in household care and beauty products to bring you a new, better way to consume everyday essentials. The name “Hiro,” meaning generosity, tolerance, and prosperity, perfectly reflects our vision for a future where products are not only effective but also mindful of our planet’s needs.
Join Us in Making a Difference
At Hiro, we believe in the power of good. Every product we create is designed to make a positive impact – whether it’s making your life easier, supporting a healthier planet, or driving sustainable innovation. We’re here to make a better future, one product at a time.
Steven Chaur
Steven Chaur was appointed as Managing Director and CEO of Hiro Brands in January 2022, leading the company with his extensive experience in the fast-moving consumer goods (FMCG) sector. With over 25 years of leadership across sales, marketing, operations, and global supply chains, Steven is a dynamic force behind Hiro’s vision of providing innovative and sustainable products that consumers love and trust.
Steven’s career spans a diverse range of industries and markets, with significant leadership roles in both Australian and international markets, including New Zealand, Europe, China, the UAE, and the US. Prior to joining Hiro, Steven was at the helm of several well-known companies, including Castlegate James Australasia, Nutrano Produce Group, Patties Food Limited, and Saint-Gobain Pacific. His senior leadership roles at Unilever, George Weston Foods, and Findus Australia further highlight his depth of expertise in consumer-driven industries.
His impact isn’t limited to corporate leadership. Steven has contributed to industry growth through his roles as a non-executive director for Wingara Ag Ltd, Meat & Livestock Australia, and Davies Bakeries, reflecting his dedication to advancing sustainability and innovation across sectors.
In June 2023, Steven joined the board of Accord Australasia, the industry association representing manufacturers and marketers of hygiene, personal care, and specialty products.
Under Steven’s leadership, Hiro Brands continues to grow as a leader in the production and distribution of high-quality, Australian-made consumer goods, focusing on sustainability, innovation, and excellence.
From Boardroom to Blog: Steven Chaur’s Expertise Now at Your Fingertips
In 2024, Steven Chaur expanded his expertise by launching an informative blog that dives deep into personal product analysis and first-hand usage reviews. Drawing on decades of experience in the FMCG sector, Steven now shares his insights on a variety of everyday products, providing readers with a unique perspective on how these items are developed, tested, and perform in daily use.
His blog features detailed reviews across a broad range of categories, including personal care, cosmetics, and household cleaning products. Each post highlights product performance, sustainability, and overall value, helping readers make well-informed purchasing decisions.
This shift to blogging represents a natural evolution of Steven’s passion for delivering quality products and promoting transparency in the consumer goods industry. Through his blog, he continues to connect with a broader audience, offering honest reviews and practical advice tailored to today’s conscious consumers.
Author Profile
-
Steven Chaur was appointed as Managing Director and CEO of Hiro Brands in January 2022, leading the company with his extensive experience in the fast-moving consumer goods (FMCG) sector. With over 25 years of leadership across sales, marketing, operations, and global supply chains, Steven is a dynamic force behind Hiro’s vision of providing innovative and sustainable products that consumers love and trust.
His impact isn’t limited to corporate leadership. Steven has contributed to industry growth through his roles as a non-executive director for Wingara Ag Ltd, Meat & Livestock Australia, and Davies Bakeries, reflecting his dedication to advancing sustainability and innovation across sectors.
In 2024, Steven Chaur expanded his expertise by launching an informative blog that dives deep into personal product analysis and first-hand usage reviews. Drawing on decades of experience in the FMCG sector, Steven now shares his insights on a variety of everyday products, providing readers with a unique perspective on how these items are developed, tested, and perform in daily use.
Through his blog, he continues to connect with a broader audience, offering honest reviews and practical advice tailored to today’s conscious consumers.
Latest entries
- October 4, 2024About
- October 4, 2024Privacy Policy
- October 4, 2024Contact
- October 4, 2024Affiliate Disclosure