A little about us

About Us

Hiro is an exciting consumer goods business resulting from the merger of The Heat Group and Aware Environmental Ltd in June 2022.

Hiro provides a range of trusted and quality home care, personal care and cosmetic care products. Great value products people love for themselves, their family and their home. We’re one of Australia’s largest cosmetics, personal care and household products manufacturers.

Our consumer products manufacturing includes ranges in skin and sun care, cosmetics, personal care, household cleaning, TGA registered products. The company also markets a wide range of colour cosmetics and an impressive portfolio of exclusive distributor brands. Our Hiro brands include Organic Choice, Aware Sensitive, Orange Power, MUD, Ulta3, Billie Goat, Trix, Medi Manager and Actizyme.

Located in the south-eastern suburbs of Melbourne, Hiro operates two large scale, highly flexible and modern cosmetics and household care production sites, a large R&D centre and a significant national distribution network to deliver expertise across its entire value chain. With our own national sales team, we proudly service over 7,000 customers including grocery, pharmacy, variety, specialty retail, a growing online and export customer base. In addition, Hiro proudly contract manufactures for several national retailer and commercial customers.

Hiro is for people who believe better exists.

Business Overview by the MD & CEO

Internal product development

Highly qualified team of chemists
Hiro owns all the IP it develops in products
Established full scale R&D laboratory
Long range new product pipeline
Speed to market
Therapeutic Goods Accreditation
Existing retailer brand partnerships

Global raw material sourcing

Australia first sourcing policy
Natural, organic and local ingredients focus in place
100% palm oil free
Global and local sourcing of ingredients and finished products
Strategic suppliers
Existing retailer brand partnerships

Flexible high volume manufacturing

Two high volume manufacturing facilities in Victoria
Therapeutic Goods clean room
GMP and dangerous goods certification
40 production lines
Lean manufacturing focus
Existing retailer brand partnerships

Packaging sourcing, design and supply

Packaging expertise across all formats
Bottle, box, tube, jar, trigger, bulk formats
Marketing and in house graphic design team
Local packaging suppliers close to facilities

Regulatory compliance

In house quality systems with an experienced team
Extensive regulatory capabilities
Regularly internal and external audited
Expertise to secure required approvals and certifications for products

Testing services

Preservative challenge test
Microbiological and RIPT testing
Dermatological testing
Efficacy studies and toxicology reports
Moisturising and elasticity tests
Environmental impact studies

Wide customer Distribution

Hiro distributes over 24 brands sold across 7,000 retailers and 4,000 national pharmacies
National sales team
Pick, pack, ship to customer/consumer through paperless distribution
Bulk goods shipment to retailer DC
eCommerce & EDI enabled